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What Kind of Business
do You Want?
Checks brought to you by your crews?
Sell more jobs at your price?
Free
time for your family?
I'll
show you how I do it in this newly updated manual.
From: Brian
Phillips
Dear Painting
Professional,
Are you tired of making
less money than your employees? Are you tired of working 60, 70, or
more hours a week? Are you tired of saying "next year will be
better"?
Are you thinking of
starting your own painting business, but you don't know where to
begin?
If you answered yes to
any of these questions, then this letter may change your life.
According to the
Small Business Administration,
more than 90% of the businesses starting today will not make it to
their 5th anniversary. Of those that survive 5 years, another 90% will
fail within another 5 years. After 10 years, less than 1 out of 100
small businesses remain open.
Operating a successful paint contracting
company does not need to be complicated. It just requires good
business practices. Do you need more leads? Implement a marketing
plan that includes effective strategies like customer retention and
proximity marketing. Do you want motivated and happy employees?
Empower them and get out of their way. Do you fret over low priced
competition? Learn to sell more effectively by focusing on consumer
education.
I'll show you how to do all of this and
more.
Why do so many
businesses fail
Among the most
common reasons cited are insufficient starting capital and poor
planning. Both can certainly contribute to the failure of a
business. However, neither is a necessary cause of business
failure—a business can survive with insufficient capital and/ or
poor planning.
The reason most businesses fail is
because the owner does not have the necessary business skills. He
gets what Michael Gerber (author of The E-Myth) calls
"entrepreneurial seizure". A skilled craftsman decides he is tired
of working for someone else and hangs out his shingle--now he'll
make the big bucks. The problem is, this seldom works out well. A
skilled craftsman does not necessarily make a good business owner.
The skill sets are much different.
I know because I've been there. I
started my business in 1986, and I was clueless. I struggled year
after year, vowing that somehow next year would be better. I was
ready to close my business many, many times. But I stuck to it,
continued to learn, and today I own 2 successful and profitable
paint contracting companies.
Along the way I learned some very
painful, and at times, expensive lessons. I also learned the biggest
secret to business success: There are no secrets to business
success. Success just takes
hard work and good business practices.
If you are like most business
owners, you are willing to work hard. And if you are like most
business owners, you lack good business practices.
You could spend several years
reading books and magazines, going to seminars, listening to tapes,
and then trying to implement everything you've learned. But why
re-invent the wheel? Why spend so much time and effort and money
when I've already done that for you?
Over the past 8 years I've spent
nearly $30,000 on books, tapes, magazines, attending conferences,
and more. I've heard lots of great ideas, and a few downright crazy
ideas. I've tried a lot of things that didn't work, and quite a few
that did. And now I've put together a manual--
Getting Out of the
Bucket--that shows you
what works.
Don't Reinvent the Wheel
I'm not some fly-by-night character
hoping to make a quick buck selling something on the Internet. I've
taught workshops for the National Alliance of Professional Painters
and the Certified Contractors NetWork. I am regularly quoted in
trade magazines. I am a regular contributor to numerous trade forums
on the Internet. And perhaps most importantly, I've been a painting
contractor for 22 years.
I've walked in your
shoes. I know what it's like to have a dream, and yet it seems just
out of reach. I also know what it it like to succeed in the painting
business, and I've compiled my years of experience into this
powerful manual.
For a long time I tried to
reinvent the wheel. I used the trial and error method. I tried every type of
marketing imaginable. I tried all of the latest management fads. I worked harder
and longer. And very little of it worked.
Then I implemented some very
simple ideas.
Getting Out of the
Bucket shows you how
to improve your marketing and increase lead flow.
Getting Out of the
Bucket shows you how
to identify and communicate your company's goals, and then step aside and let
your employees achieve those goals.
Getting Out of the
Bucket shows you how
to sell more effectively, and win jobs at higher prices than your competitors.
Read what others have to say:
The information is direct, thorough, understandable, and put
together very well. I highly recommend that contractors looking
to organize their business and take control of the most common
issues we deal with, take part and order this...
Sean
The material is so simple, but yet you can get some pretty powerful
results. What I am really beginning to learn is that is all boils
down to consistency. Doing simple predicable things on a consistent
basis... LeRoy
I recently
purchased your Operation Manual Templates as well as the Business
Building Manual. These manuals are well worth the price. Before
coming across your products I felt very overwhelmed when I tried
coming up with systems to integrate into my business. You basically
just lifted a big burden off of my shoulders. I appreciate your
contribution. Dave
The product
is great. I just wish that every single painting contractor in the
US would get a copy so we all are playing on the same team. Kevin
I got into this business as a
fluke. I was trying to make a living as a free-lance writer and
started pressure washing houses part-time. Over time my business
grew and I had less time to write. In a way, I've come full circle--
I'm using my writing abilities again.
Proven Business Systems
Help you Operate Like a Franchise
My 335-page manual covers virtually
every aspect of the business side of owning a paint contracting
company. This manual covers:
Business Systems
Finance and Accounting
Marketing
Estimating
Sales
Production Management
Administration
The manual comes with forms,
worksheets, and other documents that you can use in your business.
These forms and worksheets are the same ones I use in my businesses.
These proven business systems will
help your company operate as smoothly as a franchise. Have you ever
wondered how McDonald's can operate with a crew of teenagers? The
reason is systems-- specific steps to take to achieve the desired
results. I share my business systems in
Getting Out of the
Bucket.
This is Not a Get Rich Quick Program
If you are looking for a get rich
quick program, this isn't for you. If you think purchasing my manual
will magically turn your business around, this isn't for you. My
manual will only be beneficial if you are willing to work hard. I
can tell you what to do. I can give you pointers, and provide
information, but you must put it into action. If you don't, no
manual, book, or tape will help.
If you are willing to work hard, my
manual will help you:
Identify the long-term goals
you want your business to provide for you and your family
Develop systems so you get
consistent, predictable results with less stress and fewer
problems
Understand how to determine a
profitable selling price for your services-- a price that allows
you to earn the money you deserve
Market your business to the
kind of clients you want and who are willing to
pay for professional painting services
Estimate jobs accurately and
profitably
Sell jobs at a higher price
than your competitors so your business generates a real profit
Hire quality painters to do the
actual work
Manage your company, instead of
allowing your company to control your life
All of this, and much, much more is
available in
Getting Out of the
Bucket. Our regular
price for this information packed manual is only $199. I won't make any
wild claims about how much money you can make using my proven ideas
and systems. I don't know you or your business. I have no idea how
much money you make now, or how much you want to make. But I can say
that these systems will help you create the business you want to
own. And I guarantee it.
I put down the paint brush more
than 15 years ago. Since that time I have developed and refined
systems in every area of my business. With systems in place, I don't
need to baby sit my crews. I give them a work order and they bring
me back a check.
Getting Out of the Bucket
will show you exactly how I do it.
What's Your
Problem?
Getting Out of the
Bucket
addresses all of
the common complaints contractors have, and more.
Do you have trouble finding good
employees? Are you tired of baby sitting your crews?
Set quality standards for your painters and
provide them with appropriate training. Then get out of their
way and let them do their job.
Develop a compensation system, such as
piece work, that pays on the basis of performance, rather than
time worked.
Develop forms and checklists to help your
crew leaders operate more efficiently and with greater customer
satisfaction.
Do you have trouble generating
enough leads? Are you tired of feast or famine?
Leads are the life blood of a
contracting company. Without leads you cannot give estimates.
Without leads you will not have work. But the importance of
sufficient lead flow goes far beyond the obvious.
Without sufficient leads you
may find yourself desperate to land a particular job— you need
to keep the crew busy. You may take on a job that is outside of
your expertise. You may bid a price that is lower than normal or
desired. You may travel much further than you would like.
Successful marketing requires
more than simply placing an ad. It requires identifying the
particular type of clientele you wish to service, both
geographically and demographically. No business can be all
things to all people—you must first identify what service you
wish to provide and to whom you wish to provide it.
Haphazard, inconsistent
marketing will deliver haphazard, inconsistent results.
Successful marketing requires a plan, and the consistent
implementation of that plan.
Do you worry about estimating jobs
accurately and consistently? Are you tired of thinking a job will
take 3 days and it winds up taking 5?
An estimate is a projection of
the labor and materials required to complete a particular
project. The accuracy of that estimate will determine the
profitability of the job, and therefore, the success of the
company. While an occasional mistake may not ruin your business,
consistently under estimating jobs will ultimately put you out
of business.
In terms of essentials, there
are only 2 different methods for estimating repaint projects:
the “eye-ball” method and a measurement based method.
The “eye-ball” method involves
looking at the project and assigning some number to it. That
number may be the amount of hours or days to complete the
project, or it may simply be a price. Regardless, it is simply a
guess. That guess may be based on years of experience, and it
may be reasonably accurate a large percentage of the time.
However, it’s very nature makes it very limited in its
usefulness.
A measurement based system is
based on the idea that it takes a certain amount of time to
perform a certain task.
If it takes 45 minutes to prep
and paint a door at Mr. Smith’s, it should take 45 minutes to
prep and paint the same door at Mrs. Brown’s. In other words, if
you know the time it takes to prep and paint this type of door,
every time you see such a door you know how much time to allot.
Do you have trouble selling jobs
for a profitable price? Are you tired of hearing "your price is too
high?"
If two
jobs or two companies look the same, the customer will generally
select the lower price. Nobody wishes to pay more than
necessary. As a salesman you must make your company, and the job
you propose, different , i.e., better, than your competitors.
Difference for the sake of difference is simply confusing.
Differences that offer real and intangible value are regarded as
better, and they are the means by which we distinguish our
company and command a higher price. In short, if you wish to get
a higher price, you must offer the customer more for his money.
Paint
contracting is primarily a service business. Putting paint on
the wall is only a small part of that service. Responding
promptly to phone calls, arriving on time for appointments,
keeping the job site clean, etc. are a part of the entire
experience. Providing better service in all of these areas will
differentiate your company.
Do you have too much to do each
day? Are you tired of working at night and on weekends?
Delegate—Give employees more responsibility to free up your
time. Picking up materials or routine paperwork are candidates
for delegation. Assign mundane or routine tasks to others.
Outsource—Hire others to perform certain tasks, such as
bookkeeping or graphics design. Don’t try to do-it-yourself when
it may be more efficient and effective to hire a professional.
You are an expert in your field—hire those who are an expert in
theirs.
Planning—Make daily and weekly to-do lists. To-do lists help
keep you focused and can help avoid forgetting important tasks.
Planning your time will help you use it more efficiently.
Prioritize—Focus on those tasks that move you closer to your
long-term goals. Keep the big picture in mind. Spend your time
on those tasks that require your attention and cannot be
delegated or outsourced.
Just Say
No—Don’t over commit yourself. If you don’t control your time,
others will do it for you. Learn to say know no rather than take
on another commitment that will rob you of precious time and not
move you towards your goals.
If you order
Getting Out of the
Bucket now, you can
begin improving your business and your life within minutes. As soon
is your payment is processed by PayPal, you will receive an email
with downloading instructions.
Special Bonus: If you
order
Getting Out of the
Bucket today I will also
give you a FREE 3 day trial to our Members Area. You will have
access to forms, spreadsheets, Newsletters and more.
Newly updated for 2010,
Getting Out of the
Bucket is regularly $199. You can now purchase this
information packed book for only $159.
Brian Phillips
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