Customer Retention and Proximity Marketing Programs
Effective marketing does not need to be fancy or expensive. Indeed,
many aspects of an effective marketing plan are relatively simple
and inexpensive. As with any part of the business, systematizing
parts of your marketing plan can reap significant rewards with
minimal effort or expense. Two of these methods are proximity
marketing and customer retention. This workshop will address the value of developing and implementing
a customer retention program and using proximity marketing to
generate leads around current jobs. The focus will be on easy to
implement methods for creating multiple exposures.
Day and Time: Wednesdays, 4PM Central Time
Dates: October 22, October 29
Price: $50
Series 2
Tracking Leads
Identifying the effectiveness of our marketing is crucial for making
informed decisions. If we rely on “gut feelings” or a general sense
of our lead sources, we can make significant errors regarding
marketing. In other words, if we want to make intelligent decisions
we must obtain and utilize the hard facts.
This workshop
will address methods for tracking leads, recording and analyzing the
data, and the criteria to use when analyzing lead sources.
Marketing
Plans
Haphazard, inconsistent marketing will deliver
haphazard, inconsistent results. Successful marketing requires a
plan, and the consistent implementation of that plan.
This workshop will help you develop a comprehensive
marketing plan. You will learn how to use historical data to develop
your plan, as well as methods for improving the effectiveness of
your marketing dollars.
Day and Time: Wednesdays, 4PM Central Time
Dates: November 5, November 12
Price: $50
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Financial Workshops
We will be offering 2 different
Workshop Series on Finance
.
Series 1
Financial Terms
Understanding accounting terms is a crucial step financial literacy.
If informed financial decisions regarding the business are to be
made, the owner must be able to read and understand financial
statements. And prior to that, he must understand basic accounting
terminology.
This workshop provides an introduction to financial terms, such as
assets, liabilities, and profit, as well as financial statements.
Reading Financial Statements
Financial statements
provide the scorecard for a business. These statements tell you how
you have performed, where you currently stand, and how you got to
where you are. Understanding these statements is crucial for making
intelligent financial decisions.
This workshop
will cover the information provided by financial statements, the
analysis we can make from that information, and how to use financial
statements to make decisions regarding our business.
Day and Time: Tuesdays, 4PM Central Time
Dates: November 18, November 25
Price: $50
Series 2
Job Costing
Job costing is a tool for analyzing the profitability of each job.
It helps us identify crews that perform more profitably, types of
work that are more profitable, and allows us to identify potential
problems in estimating or production.
This workshop introduces the concept of job costing. You will learn
how to perform job costing and how to use the information.
Determining Your Selling Price
One of the most important responsibilities of owning
a paint contracting company is selling at the right price, that is,
a price that allows you to pay reasonable wages (including to
yourself) and make a reasonable profit. But we cannot sell at the
right price if we do not know what that price is.
This workshop will show you how to calculate the right selling price
for your company. The workshop covers direct and indirect costs,
profit, and setting income goals.
Day and Time: Wednesdays, 4PM Central Time
Dates: December 3, December 10
Price: $50
